Town Center Partnership Announced


Game-changing Partnership Announced For Lake Nona Town Center

Today, Lake Nona announced an exciting partnership between Tavistock Development Company and Intersection, a company dedicated to improving the experience of public places through technology, to seamlessly integrate technology into the fabric of the growing Lake Nona Town Center.  Tavistock Development and Intersection will create a Digital Master Plan and connected retail experience design for the 3.8 million-square-foot Lake Nona Town Center. Working together, the partners will identify opportunities to integrate the physical world of brick and mortar with digital technology to reimagine the traditional retail, entertainment and hospitality experience.


Intersection and Tavistock Development will work together to create new opportunities for retailers, restaurants and hotels to offer unique experiences for residents and visitors of Lake Nona. Solutions will be developed, tested and deployed to solve longstanding retail issues such as parking, wayfinding, and operational efficiencies while integrating new technology into the physical environment to create a first-ever connected, responsive retail experience that will respond to consumer preferences.

Intersection is backed by Google’s parent company Alphabet, through its urban technology company, Sidewalk Labs, which works to accelerate and guide the creation of smart cities.  The partnership will incorporate abundant connectivity, seamless retail experiences, accessible fitness and wellbeing opportunities, responsive transactions and a cohesive transportation infrastructure.

“As placemakers who strive to be innovative and collaborative in everything we do, the relationship with Intersection is a natural evolution to complement our built environment.  What impressed me most was the brainpower and passion that Intersection possesses and, together, we accept the challenge of creating innovative, value-added solutions within the ever-changing landscape of retail,” said Rasesh Thakkar, Senior Managing Director of Tavistock Group. “We can’t wait to incorporate transformative digital strategies, as created by Intersection, at our 4 million-square-foot entertainment and shopping district.”

The first phase of the 100-acre Lake Nona Town Center opened in January 2016 with an 85,000-square-foot office building, two hotels (a Marriott Residence Inn and Courtyard by Marriott), 16,000 square feet of retail and restaurant space and a multi-level parking structure. The five-story central parking structure features two visual and interactive landmarks, the six-story Beacon and the Code Wall.

The partnership announcement comes on the heels of recent development news at Lake Nona Town Center.  In addition to the two hotels currently in operation in Lake Nona Town Center, Tavistock recently announced the initial plans for a modern 215-room hotel and full-service venue designed by world-renowned architecture firm, Arquitectonica. Construction on the new Town Center hotel that will be at the heart of the growing Town Center is set to begin early 2018.

Also this week, Tavistock announced plans for a new speculative 155,000 SF, six-story, class-A, multi-tenant office building in Lake Nona Town Center. Conveniently located at the southwest corner of Veteran’s Way and Lake Nona Boulevard, the Town Center’s newest multi-tenant office building will consist of 25,000+ SF floor plates, upgraded design finishes and an exquisitely landscaped plaza with outdoor seating. Designed by award-winning architecture firm m+a architects with design architect Place Alliance,  PCL Construction Services, Inc was selected as the General Contractor and plans to break ground on the project this Fall with a projected completion date in Fall 2018.

Details were also recently announced for a new 11-story, 201-unit modern flats project, Pixon, which is set to break ground.  Pixon will be in walking distance to the Lake Nona Town Center and features an impressive list of innovative community conveniences including a car share program featuring Tesla Model 3’s, a concierge delivery system, 32,500 SF of ground-floor retail and the Orlando market’s first micro-apartment unit.

Rachel Steele